Top 5 Social Apps Performance in Russia Q3 2023

In Q3 2023, the top 5 social apps in Russia showed distinct trends in their performance metrics. Here’s an overview based on data from Sensor Tower.

TikTok experienced a general upward trend in weekly revenue, peaking at approximately $24K in mid-September. Weekly downloads fluctuated, reaching a high of around 432K in late July, while weekly active users slightly declined from roughly 39.3M to 37.3M throughout the quarter.

Likee - Short Video Community saw a significant increase in weekly revenue early in the quarter, hitting a peak of about $8K in late July. Weekly downloads remained relatively stable with a peak of about 302K in late July. However, weekly active users showed a slight decline from around 11.8M to 11.1M over the quarter.

VK: music, video, messenger consistently generated high weekly revenue, peaking at approximately $576K in late August. Weekly downloads saw minor fluctuations, peaking at around 259K in late July. The app maintained a strong user base with weekly active users rising from approximately 81.3M to 81.4M by the end of the quarter.

Instagram exhibited a significant increase in weekly revenue, reaching about $7.4K in mid-September. Weekly downloads remained steady, peaking at around 193K in late July. However, weekly active users showed a downward trend, dropping from around 15.1M to 13.7M throughout the quarter.

VK Messenger: Chats and calls had a modest increase in weekly revenue, peaking at about $92 in mid-September. Weekly downloads saw a dramatic spike, reaching approximately 503K in late August. Weekly active users also increased from around 2.9M to 3.4M by the quarter's end.

For more detailed insights and data, visit Sensor Tower.